Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior

Dawit Hussein Ali

doi:doi:10.11648/j.ijtet.20190502.11

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Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior

Dawit Hussein Ali

Published in International Journal of Transportation Engineering and Technology (Volume 5, Issue 2)

Received: 5 April 2019 Accepted: 30 May 2019 Published: 2 July 2019

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Abstract

The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers’ loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.

Published in	International Journal of Transportation Engineering and Technology (Volume 5, Issue 2)
DOI	10.11648/j.ijtet.20190502.11
Page(s)	25-29
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Out-of-Stock, Lean Inventory, Purchasing Behavior, Shewa Shopping Center

References

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APA Style

Dawit Hussein Ali. (2019). Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. International Journal of Transportation Engineering and Technology, 5(2), 25-29. https://doi.org/10.11648/j.ijtet.20190502.11

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ACS Style

Dawit Hussein Ali. Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. Int. J. Transp. Eng. Technol. 2019, 5(2), 25-29. doi: 10.11648/j.ijtet.20190502.11

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AMA Style

Dawit Hussein Ali. Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. Int J Transp Eng Technol. 2019;5(2):25-29. doi: 10.11648/j.ijtet.20190502.11

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@article{10.11648/j.ijtet.20190502.11,
  author = {Dawit Hussein Ali},
  title = {Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior},
  journal = {International Journal of Transportation Engineering and Technology},
  volume = {5},
  number = {2},
  pages = {25-29},
  doi = {10.11648/j.ijtet.20190502.11},
  url = {https://doi.org/10.11648/j.ijtet.20190502.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijtet.20190502.11},
  abstract = {The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers’ loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.},
 year = {2019}
}

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TY  - JOUR
T1  - Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior
AU  - Dawit Hussein Ali
Y1  - 2019/07/02
PY  - 2019
N1  - https://doi.org/10.11648/j.ijtet.20190502.11
DO  - 10.11648/j.ijtet.20190502.11
T2  - International Journal of Transportation Engineering and Technology
JF  - International Journal of Transportation Engineering and Technology
JO  - International Journal of Transportation Engineering and Technology
SP  - 25
EP  - 29
PB  - Science Publishing Group
SN  - 2575-1751
UR  - https://doi.org/10.11648/j.ijtet.20190502.11
AB  - The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers’ loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.
VL  - 5
IS  - 2
ER  -

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Author Information

Dawit Hussein Ali

Department of Logistics and Supply Chain Management, Debre Berhan University, Debre Berhan, Ethiopia

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APA Style

Dawit Hussein Ali. (2019). Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. International Journal of Transportation Engineering and Technology, 5(2), 25-29. https://doi.org/10.11648/j.ijtet.20190502.11

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ACS Style

Dawit Hussein Ali. Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. Int. J. Transp. Eng. Technol. 2019, 5(2), 25-29. doi: 10.11648/j.ijtet.20190502.11

Copy | Download

AMA Style

Dawit Hussein Ali. Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior. Int J Transp Eng Technol. 2019;5(2):25-29. doi: 10.11648/j.ijtet.20190502.11

Copy | Download

@article{10.11648/j.ijtet.20190502.11,
  author = {Dawit Hussein Ali},
  title = {Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior},
  journal = {International Journal of Transportation Engineering and Technology},
  volume = {5},
  number = {2},
  pages = {25-29},
  doi = {10.11648/j.ijtet.20190502.11},
  url = {https://doi.org/10.11648/j.ijtet.20190502.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijtet.20190502.11},
  abstract = {The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers’ loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior
AU  - Dawit Hussein Ali
Y1  - 2019/07/02
PY  - 2019
N1  - https://doi.org/10.11648/j.ijtet.20190502.11
DO  - 10.11648/j.ijtet.20190502.11
T2  - International Journal of Transportation Engineering and Technology
JF  - International Journal of Transportation Engineering and Technology
JO  - International Journal of Transportation Engineering and Technology
SP  - 25
EP  - 29
PB  - Science Publishing Group
SN  - 2575-1751
UR  - https://doi.org/10.11648/j.ijtet.20190502.11
AB  - The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers’ loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.
VL  - 5
IS  - 2
ER  -

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